Looking for a cost-effective way to run your email marketing campaigns? All of the free email marketing services on this list allow you to send thousands of emails per month without paying a dime.

Continue reading for a detailed breakdown of each free email marketing service’s sending limits, as well as its pros and cons. Then, at the end, we’ll share our recommendations…

Before we get started, here’s a quick rundown of the free email marketing tools we’ll be discussing, as well as the various limitations of each service’s free plan:

SERVICE SUBSCRIBER LIMIT MONTHLY SEND LIMIT DAILY SEND LIMIT
Sendinblue Unlimited 9,000 300
Mailchimp 2,000 10,000 2,000
Benchmark Unlimited 250 None
OmniSend Unlimited 15,000 2,000
Sender 2,500 15,000 None
MailerLite 1,000 12,000 None

1. Sendinblue (www.sendinblue.com)

Because Sendinblue’s headquarters are in France, you are guaranteed to comply with GDPR. It also has a reasonable free plan and supports SMS text message sending, all from the same dashboard.

How many free emails/subscribers do you get?

You can have an unlimited number of contacts on the free plan, but you can only send 300 emails per day. As a result, it may not be the best option if you want to send email blasts to all of your subscribers at the same time. However, because there is no subscriber cap, it is quite flexible if you have a large number of drip campaigns.

The first upgrade is called the Lite plan, and it costs $25 per month for 40,000 emails. The daily sending limit is set.

What factors contribute to this being one of the best free email marketing services?
A powerful drag-and-drop email editor.

  • Automation is impressive, with features such as coupons in emails and abandoned cart messages.
  • Platform integrations such as Shopify, Salesforce, and Intercom.
  • To see how your emails are performing, use heat mapping and A/B testing.
  • SMS marketing that is integrated with your email campaigns.
  • A powerful WordPress plugin that allows you to manage everything from the WordPress dashboard.
  • Use the chat feature to communicate with visitors in real-time. One of the distinguishing characteristics of an email marketing service.

Who should make use of it?

Sendinblue is a good option if you have a large number of subscribers but don’t need to email them all at once due to the way the free plan works.

It’s also a good choice for WordPress users thanks to its official plugin, and it has better analytics than many other free email marketing services.

 

2. Mailchimp (mailchimp.com)

 

Mailchimp is popular among bloggers and small businesses because it was one of the first major email services to provide a completely free plan. Furthermore, Mailchimp provides excellent eCommerce and email marketing tools.

How many free emails/subscribers do you get?

The free plan includes up to 2,000 subscribers and 10,000 emails per month.

If you want to upgrade to unlimited emails, it costs $10 per month; however, you can only have up to 500 subscribers, which is not the case with some alternatives.

What factors contribute to this being one of the best free email marketing services?

  • The drag and drop builder, as well as the beautiful templates, are among the best in the industry.
  • You will be given landing pages.
  • Mailchimp has tools for Instagram ads and Facebook posts.
  • Integrate with tools such as Shopify, Eventbrite, and Salesforce.
  • Abandoned carts, welcome campaigns, and product recommendations are among the automation tools available.
  • A/B testing and segmentation improve the effectiveness of your emails.

Who should make use of it?

We recommend Mailchimp to small businesses and bloggers who appreciate great design. It’s also useful if you plan to automate emails or have an eCommerce store.

3. Benchmark (www.benchmarkemail.com)

Benchmark has a quick email designer designed specifically for busy marketers. Photos can be edited directly in the editor, and the templates are suitable for a wide range of businesses.

How many free emails/subscribers do you get?

The free plan allows you to have an unlimited number of subscribers and send up to 250 emails per month, which is nearly identical to Mailchimp.

If you want to start with 600 subscribers and unlimited sends per month, you can do so for $13.99 per month.

What factors contribute to this being one of the best free email marketing services?

  • Building an email campaign does not take long.
  • Emails can be easily customized.
  • Welcome emails, abandoned carts, and follow-ups are among the automation options.
  • There are polls and surveys.
  • You will be provided with tools for A/B testing and integrating with hundreds of apps.

Who should make use of it?

I would recommend the free plan to those who cannot afford to pay for an email marketing tool because it is one of the best on the market. Otherwise, it is appropriate for bloggers and eCommerce stores.

4. OmniSend (www.omnisend.com)

OmniSend is a must-have for those who only run online stores. It quickly pulls products from your store and creates beautiful and fun emails as well as opt-in forms to help you grow your email list.

How many free emails/subscribers do you get?

The free plan allows you to send and receive 15,000 emails per month and 2,000 emails per day. It makes no difference how many subscribers you have.

The decision to upgrade is based on whether you require more emails per month or more advanced features. The first is a monthly fee of $16 for 500 subscribers and 15,000 emails. With more subscribers, the email count and pricing increase.

What factors contribute to this being one of the best free email marketing services?

  • The free plan is a steal, and the upgrades are reasonably priced.
  • The eCommerce integrations pull products you want to sell into the email instantly.
  • It includes innovative signup forms such as popups, landing pages, and a wheel of fortune game.
  • Distribute coupon codes or scratch cards.
  • Make automation reports and run A/B tests on campaigns.
  • Using mobile-friendly email templates, you can keep your mobile audience engaged.
  • Send out automated emails for order confirmations and abandoned carts.

Who should make use of it?

OmniSend is a fantastic free option for eCommerce businesses. If you don’t own a store, you can still use it, but you’ll miss out on many of the unique features.

5. Sender (www.sender.net)

Sender is yet another email service that offers a fantastic free plan. It also provides push notifications in addition to segmentation, integrations, and stunning designs.

How many free emails/subscribers do you get?

  • You can have up to 2,500 subscribers and send 15,000 emails per month with the free plan.
  • The next level of service costs $10 per month for 5,000 subscribers and 60,000 emails sent per month.
  • What factors contribute to this being one of the best free email marketing services?
  • It includes plugins for the majority of popular content management systems.
  • Inside emails, video is converted into animated GIFs.
  • Click maps and Google Analytics are among the analysis tools.
  • By quickly copying and pasting links, eCommerce products can be added.

Who should make use of it?

Sender has some fantastic tools, but what I like best about it is that the pricing remains relatively low as you upgrade.

6. MailerLite (www.mailerlite.com)

MailerLite is one of the most popular free email marketing services in the last two years. Using pop-ups and surveys, this tool makes it easier for users to improve interaction.

How many free emails/subscribers do you get?

The free plan allows you to send up to 1,000 emails without spending a dime. While the free version provides access to nearly all of the essential features, some advanced features may be unavailable.

That is, you will be unable to create templates, obtain live chat support, check CTR using a heatmap, or conduct A/B testing. All of this is available for $10 per month. If you want to increase the number of subscribers,

If you want to increase the subscriber limit to 2,500, you must pay $15 per month.

What factors contribute to this being one of the best free email marketing services?

  • You can design stunning email newsletters, pop-ups, and surveys.
  • Freely create a mobile-optimized email template.
  • Use delivery-by-time-zone to send a newsletter to your global subscribers at the best time.
  • The custom HTML editor would allow you to control your backend.
  • Using A/B split testing and heatmap analysis, determine which landing page converts the best.
  • The dedicated support team is responsible for providing a high-quality live chat experience (premium plan)
  • Get access to 49+ newsletter templates for your blog, eCommerce, or business.

Who should make use of it?

If you want to increase the subscriber limit to 2,500, you must pay $15 per month.

What factors contribute to this being one of the best free email marketing services?

You can design stunning email newsletters, pop-ups, and surveys.
Freely create a mobile-optimized email template.
Use delivery-by-time-zone to send a newsletter to your global subscribers at the best time.
The custom HTML editor would allow you to control your backend.
Using A/B split testing and heatmap analysis, determine which landing page converts the best.
The dedicated support team is responsible for providing a high-quality live chat experience (premium plan)
Get access to 49+ newsletter templates for your blog, eCommerce, or business.

Who should make use of it?

From a single dashboard, MailerLite can be used to create landing pages, pop-ups, and surveys. All of this, combined with heatmap testing, makes it ideal for startups, small to medium-sized businesses, and online stores.

What service is best for you?

My final recommendation is Mailchimp, which I believe is the best all-around free email marketing platform. That is, if you don’t mind a limit of 2,000 subscribers.
Sendinblue is the best option if you want to be able to send to an unlimited number of subscribers. I also like their SMS functionality.
If you have an eCommerce store, you should try OmniSend or MailerLite.

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