When you joined us, you will be learning the latest in web and digital technologies, you’ll be joining a coterie of members with the same passion and interest for this fascinating, contemporary discipline.
For a very limited time, we are offering the complete digital marketing training course at a discounted price. Register before it’s too late!
Search Engine Marketing
Social Media Marketing
Search & Display Ads
Blogging & Content Marketing
- INTERNSHIP: 100% guaranteed, 9 weeks internship and 1year support with a tech company to exercise your knowledge.
- EMPLOYMENT: We are in partnership with tech firms who are ready to employ you immediately after the course.
Get all the training needed as a web designer. At our training center, you will be taught all that is needed to succeed as a professional Web Designer.
What makes MADigitals Academy’s Digital Marketing training programme special?
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100% Practical Training
Exhaustive & Attentive
Learn digital marketing from Nigeria’s leading online marketing Company – MADigitals
In this SEO module, even though we have many search engines, we’ll be using Google as our standard not just because it controls 86.86% of the market, but because it always set the pace, which means that in most of the cases once you rank on Google, you automatically rank on other search engines.
This module is broken down into five sub-modules.
The technical – this aspect deals with your website, the structure, how it conforms with W3C standards, image optimization, speed, responsiveness, mobility, etc.
On-page – this deals with the validity of the HTML elements(URL, Meta, Title, H1, etc.) and how you integrate your significant keywords with the elements. Content length and keyword density are among the qualities that matters. On-site is a crucial part of SEO and in many less competitive cases, on-site SEO is all you need to rank top 3.
Off-page – off-site SEO simply boiled down to the number of votes of confidence given to your websites. The core of this is to prove to Google that you’re an authority on a set of keywords you’re trying to rank by getting quality backlinks from other sites.
Miscellaneous – more factors like social signals, keyword relevance, domain age, traffic to the site from other sources are also necessary.
Usability – this deals with how users interact with your website that proves its relevance and value, something like Click-thru rate, Bounce rate, Conversion rate, and other user metrics used in measuring this factor.
Local listing – Your site needs to rank on Google 3 packs if you’re doing local business. So this part will show you how.
There are so many other factors that will be unveiled in this module, and very importantly, you will learn how to win in SEO competition.
Social media marketing is the process of leveraging on social media platforms to connect with a targeted audience of raving fans to build a large following to meet an objective, drive targeted website traffic, and increase sales.
Apart from SEO, social media marketing is another reliable source of generating free targeted traffic to your brand online, but social media works differently. On social media platforms, you have to create accounts that represent your brand, and more importantly, you must continue to publish content consistently that carve out your niche with style and specificity. Make contents that add value so that you can get more views and more followers.
In this module, you will learn how to create content to grow a community of raving fans.
Define an audience and give them more to care about.
Identify and establish your brand on Key Social Media Platforms(Facebook, Instagram, Twitter, Pinterest).
How to grow and engage an audience.
How to develop a data-driven audience and campaign insights.
Creating and optimizing social media campaigns.
There will be a special emphasis on how to use LinkedIn to find a job home and abroad.
As for those who have big budget and couldn’t afford to wait to start getting results as early as possible, this module is best for you. More so, you should add it as part of your digital campaign strategy.
In this module, you will learn how to run adverts like Google PPC(Search & Display Ads), Facebook Ads, Instagram Ads, YouTube Ads, and Gmail Ads.
You will develop PPC skills using Google Ads, bid auctions, and build your Facebook targeting strategy. Optimize your campaigns to increase ROAS, track conversions, and improve your ROI.
Some of the key points are:
Structuring your Ads.
How to write killer Ad copy.
Google Ad Keywords in depth.
Facebook Pixel and Audience.
Facebook reporting, insight, and optimization.
Fan page, Ad account, and Business manager.
Remarketing with Google Ads and Retargeting with Facebook Ads.
Comprehensive training on Instagram Ads, YouTube Ads, and Gmail Ads.
Keeping track of profit with a conversion tracking.
This module will cover everything on how to run effective ads on those various platforms.
With an ethical Email marketing strategy, you can send messages to an audience who has opted for your messages and get massive results from it. Having a good email list of people with a common interest will help you to save on advertisement. Imagine just waking up daily to make income from sales without spending on ads, all by sending email messages to your audience.
Though the open rates on email is shrinking everyday, but your email list is still one of the powerful digital assets you can utilize. Because the thing is, if Facebook, Google, YouTube go down tomorrow, your email list could be the only thing left with you.
This module will teach you how to collect relevant email contacts from your audience; you will learn how to bond yourself with them so that they will always prioritize your messages.
You will also learn:
- How to manage and segment your contact data.
- Test headlines and maximize open rates and ROI.
- We also cover email marketing automation with an autoresponder.
- Email marketing lead magnet.
- How to warm up your sequences.
- Testing and optimizing an email Campaign.
- How to connect your funnels or landing pages to your email marketing software.
Email marketing is gold if you know how to exploit it.
this is how you gather loyal followers who will love to be your customer. Such an article will also position you as an authority in your industry. There are a few platforms you can publish articles, videos, and graphics as content for getting attention.
Content marketing will also give you an edge to rank higher on Google. There is a famous saying, “Content is King,” it is valid for search engines. It means the more content you make for the web, the more your authority in the sight of Google and the better your ranking.
- Content marketing as a strategy.
- Using content research to find opportunities.
- Creating, publishing, and distributing content.
- Content marketing with business blog, YouTube, Facebook, Instagram, and Pinterest.
In this module, you will simply learn how to strategically create content that communicates with your audience the right way and via the proper channels. More importantly, you will learn how to turn idle searchers or mere audience into paying customers.
MA Digital’s training programme has helped many people succeed in their careers. Many of our past trainees are currently working with MADigitals.
Next Session for Our Digital Marketing Masterclass
This practical and intensive training will cover a 6-weekend period, giving you ample time during the week to practice what you’ve learnt.